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    Home › OnStar Member Stories
    Car keys lie in the grass under a tree as the sun sets in the background.
    A woman reaches her hand into in her pocket for her car keys as she walks next to a parking lot.
    3 family members zip lining at sunset
    • Car keys lie in the grass under a tree as the sun sets in the background.
    • A woman reaches her hand into in her pocket for her car keys as she walks next to a parking lot.
    • 3 family members zip lining at sunset
    Car keys lie in the grass under a tree as the sun sets in the background.
    A woman reaches her hand into in her pocket for her car keys as she walks next to a parking lot.
    3 family members zip lining at sunset

    OnStar Member Stories

    Client: General Motors

    OnStar commissioned us to help them do some storytelling. Their in-vehicle safety and security system offers peace of mind through Roadside Assistance, Automatic Crash Response, and Stolen Vehicle Assistance, just to name a few heroic features. The Member Stories campaign told powerful tales of times when OnStar came to the rescue.

    The illustrations chronicled a customer's predicament when they lost their car keys while zip lining. The art direction was done by Campbell-Ewald, and the images were used in digital media in both the United States and Canada.

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