OnStar commissioned us to help them do some storytelling. Their in-vehicle safety and security system offers peace of mind through Roadside Assistance, Automatic Crash Response, and Stolen Vehicle Assistance, just to name a few heroic features. The Member Stories campaign told powerful tales of times when OnStar came to the rescue.
The illustrations chronicled a customer's predicament when they lost their car keys while zip lining. The art direction was done by Campbell-Ewald, and the images were used in digital media in both the United States and Canada.